How to reduce the abandoned carts in checkout page

Reducing the abandoned carts is a general problem of e-commerce business. Your e-commerce store is still concerned with the inefficient operation when you sell products online with thousands of visits per day but the carts abandonment rate is still too high. Although Magento 2 community has found their way with Magento 2 One Step Checkout extension which can absolutely optimize checkout process and reduce the carts abandonment rate, other platform based websites seem to be still stuck with this issue.

So what are the problems that cause the shopping carts abandonment in your store? Your website is well-designed, your search engines ranking is on the top and all of your marketing plans are on schedule. However, the abandonment rate still stays the same. You can not figure out which step that you have gone wrong.

Our advice is let’s sit back and look at the list of instructions below to see what you have done and what you have not thought of to effectively cut off the abandoned carts rate.

Public the costs

The most inconvenient issue when shopping online is that the price is sometimes hidden or higher when checkout. And the fact is that nobody wants to see the unexpected added bill. Therefore, a clear price with the shipping fee, taxes, wrapping fee, installation fee, etc is totally needed to make your potential customers most comfortable.

Customers trust is the key to the successful business. Hence, let shoppers believe you from the first time they arrive at your site and see the arrangement of the product price. Publicizing all the costs also makes your website become more reliable to the shoppers because they do not have to worry about the hidden fee when purchasing on your site.

Guest Mode

A visitor will never give out his/her information on the first time he/she come or the first time purchasing in your store because personal information is important. Accordingly, if you require shoppers to sign up to view or sign up to complete the purchases, it is undeniable that the percentage a shopper abandons the cart is completely great.

To let your visitors conveniently suffer on your site, the Guest mode should be turned on. Once the visitors have investigated your site enough, they will undoubtedly become your customers.

Wish List Option

Some online stores might think that Wish List is unnecessary because shoppers can put the products directly into the shopping cart without purchasing later to consider the quantity they buy. And even if the shoppers do not check out, the products still remain in the shopping cart for future purchases. However, a wish list is more important than being just a list of visitor favourite products.

Obviously, items in the shopping cart are only displayed with thumbnails and prices. Unlikely, a wish list can inform shoppers with more information about the products such as promotion, sell off, out of stock item, etc. Moreover, the wish list can also be shared via emails or social channels to let shopper’s friend know what gift that they want. Not mention a shopping cart makes people feel as they have to purchase the items they pick. It is clear to see that wish list is more pleasant to visitors than the shopping cart and wish list can be an anchor to encourage visitors to come back your store.

Reminder Email

Shopping carts abandonment can occur not only because shoppers do not want to complete the orders but also due to the interruption of internet connecting or contingencies. Thus, you should plan on automatically sending the email to remind shoppers with their abandoned carts. A coupon included in the email will make it more efficient to bring shoppers back with the uncompleted purchasing.

Optimized One Page Checkout

The best part is always saved until the last. A module that can help you optimize your checkout page is the best as well as the most convenient solution to your page. For an excellent example, Magento 2 One Step Checkout for Mageplaza provides users outstanding features to effectively boost conversion rate up to 30% and reduce 66% abandoned carts. This extension is totally money earning machine to Magento 2 stores.

Source: https://www.magechoice.com/how-to-reduce-the-abandoned-carts-in-checkout-page/

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